At 707 horsepower, the Dodge Challenger and Charger Hellcat models are the most powerful muscle cars to ever roll off a Detroit assembly line, and the fastest. Just ask any dealer who has watched the two vehicles squeal out of showrooms faster than the factory can build them.
Even though Dodge is heavily promoting the Hellcat models in a series of new 30- and 90-second ads, the Hellcats are sold out for the rest of the 2015 model-year. But parent Fiat Chrysler isn’t the only one struggling to meet demand. Ford Motor Co. saw a roughly 40% jump in sales of its long-popular Mustang last month, and while sales are off a bit for the Camaro, Chevrolet expects a big surge of demand once it launches the all-new 2016 version in the months ahead.
Only a few years ago, skeptics were predicting the demise of the muscle car, with the classic V-8 likely to be relegated to the automotive rust heap. Hybrids and battery-cars were expected to take their place. But as recent sales figures have demonstrated, Americans aren’t about to abandon their long-standing passion for performance. These days, manufacturers are being forced to pile on the incentives to get buyers to consider those alternative-power vehicles.