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Chrysler Moves Up-Market with 300 Luxury Series

What, no Corinthian Leather?

by on Dec.28, 2011

Chrysler moves up-market with the new 2012 300 Luxury Series.

No, there’s not any “Corinthian Leather,” but with the addition of the new Luxury Series Chrysler nudges the latest version of its big 300 sedan decidedly up-market.

It’s been quite some time the Detroit maker put its last true luxury entry, the old Imperial, out to pasture.  But as part of the shake-up ordered by CEO Sergio Marchionne, Chrysler hopes to expand its line-up to cover all bases.  It began its return into the high-line market with last year’s redesign of the full-size 300 line.

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The previous sedan’s top model was the Chrysler 300C, with the emphasis placed on performance. The new model is giving buyers a choice.  Yes, there’s still a “Hemi Inside,” if you want one on the 300C.  But the 2012 Chrysler 300 Luxury Series shifts towards a more refined – and fuel-efficient — direction.

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