Consumer Reports Honda | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘consumer reports honda’

Honda Exec Downplays Impact of Consumer Reports Trashing

No maker can "always hit them out of the park."

by on Aug.30, 2011

Can the 2012 Honda Civic overcome bad reviews?

Timing is everything – and Mike Accavitti was clearly wondering whether he got it right the day he accepted his new job as head of marketing for American Honda, a couple months back.

That was the same day that the influential Consumer Reports magazine took a potshot at the Honda Civic, declaring that the 2012 remake of the long-popular subcompact, normally one of the non-profit publication’s favorite choices, “now…ranks near the bottom of its category.”

As if to drive the knife deeper, the magazine followed up with a second report raising serious questions about Honda itself.  And CR wasn’t alone.  The 2012 Honda Civic has received a rash of criticism while the maker itself has come under increasing fire from various media – including TheDetroitBureau.com – faulting it for a variety of issues, including timid design.

http://www.thedetroitbureau.com/about/subscribe

Your Winning News Source!

Further complicating matters, the maker was hit hard by the earthquake that struck Japan on March 11.  The subsequent product shortages have probably reached their worst this month, says Accavitti, a former Chrysler executive.

“For a second, I thought, ‘Holy, moley, what did I get myself into?’” he says with a laugh that betrays his initial concerns.  But despite Honda’s recent setbacks, the new marketing chief insists he’s in for a good ride.

(more…)

Consumer Reports Pulls Recommended Buy on 2012 Honda Civic

“Scores too low,” says influential publication, echoing extensive criticism of redesign.

by on Aug.01, 2011

Already battered by poor reviews, the 2012 Honda Civic has now lost its Recommended Buy endorsement from Consumer Reports magazine.

Already battered by both weak reviews and production problems that have led to shortages of the latest redesign, the influential Consumer Reports magazine has pulled its recommendation of the 2012 Honda Civic which “scored too low” in its latest shoot-out among compact cars.

The news is another setback for the third-largest Japanese automaker, which had been counting on the 2012 Civic to overcome recent problems with various niche offerings, such as the Insight hybrid and Accord CrossTour.

Unbiased!

In an increasingly competitive compact segment, the 2012 Honda Civic scored what the magazine described as a “mediocre” 61 points, down 17 points from the score of 78 for the previous-generation Civic.

“While other models like the Hyundai Elantra have gotten better after being redesigned, the Civic has dropped so much that now it ranks near the bottom of its category,” said David Champion, Consumer Reports’ lead auto tester.

(more…)