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Ford, Toyota Locked in “Dead Heat,” Says Consumer Reports

Ford “excels in factors that consumers say matter.”

by on Jan.05, 2011

Ford gains, Toyota declines, in latest Consumer Reports Brand Perception study.

Ford and Toyota have found themselves in a statistical “dead heat” in terms of how they’re perceived by U.S. car buyers, reports Consumer Reports magazine.

The annual Car Brand Perception Survey reveals a number of trends and surprises about how motorists relate to various automotive brands.  Not unexpectedly, Toyota has taken some serious hits as a result of more than a year of scandals relating to its various quality and safety problems.  Ford, on the other hand, continues to gain momentum with an assortment of new products that seem to be hitting the sweet spot in the American market.

“Ford excels in the factors that consumers say matter most,” the influential non-profit publication reports, “safety, quality and value.”

Ironically, the good news for Ford comes just a day after Consumer Reports reviewers decided not to give a “Buy” recommendation to the maker’s Edge and Lincoln MKX crossovers, contending that their “MyTouch” touchscreen infotainment systems are “overly complicated and distracting.” (Click Here for the full story.) That same technology has won numerous endorsements from other third-party reviewers, reflecting Ford’s generally positive growth in consumer perception.


Ford’s MyTouch Takes Fire From Consumer Reports

“Overly complicated and distracting,” magazine pulls recommendation from two Ford models.

by on Jan.04, 2011

Consumer Reports berates the MyFordTouch system as "overly complicated."

It has frequently been hailed as one of the most significant new technologies to show up inside an automobile, but Ford Motor Co.’s new touch-screen MyFordTouch and MyLincolnTouch systems are taking fire from the influential Consumer Reports magazine.

The non-profit publication – which has given kudos to Ford’s steady increase in quality – has declared the two touch-screen systems “overly complicated and distracting.”  In turn, Consumer Reports has decided not to give a much-coveted recommendation to two new Ford products, the Ford Edge and Lincoln MKX crossovers using the MyTouch technology.

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The Ford MyTouch technology is designed to control a wide range of infotainment systems, from onboard route guidance to handsfree phoning.  Ford has billed the system as an easy-to-use alternative, ironically, to some of the more complex controller-based infotainment systems, such as the BMW iDrive.

Ford’s system actually offers three different ways to control in-vehicle electronics, which the maker claims permits a motorist to use whichever they find the simplest and easiest: a large touch screen at the top of the center console, a pair of five-way controllers on the steering wheel – or voice-activated controls.