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Autonomous Cars, In-Vehicle Infotainment Steer New Direction at CES

Automakers hope to turn the car into a digital showpiece.

by on Jan.08, 2013

Ford Chief Technology Officer Paul Masarenas at this year's Consumer Electronics Show.

Want your friends to get a Glympse of what you’re up to? That’s easy if you’re using the Glympse smartphone app and driving a Ford product equipped with the maker’s latest-generation Sync infotainment system.  With the touch of a button and a simple voice command, the technology will allow a driver to send out a bulletin alerting friends where you are – and where you’re heading.

“We’re providing drivers with a rich, real-time and hands-free way to share where they are,” explains Brian Bryan Trussel, the CEO of Glympse, which is showing off its new software – and its partnership with Ford at this year’s Consumer Electronics Show in Las Vegas.

CES is the largest trade show in the country and this year organizers are reporting record turnout at an even featuring 3,250 exhibitors spread out across 1.9 million square feet of exhibition space at the Las Vegas Convention Center. And that doesn’t include spin-off gatherings scattered all across Sin City.


Traditionally, the show has focused on televisions, audio systems, computers and smartphones, but in recent years automotive technology has come to play a more important role. More than a dozen different automakers have staked out a presence at the 2013 CES, along with scores of hardware suppliers, app makers and other vendors looking to make inroads into the transportation industry.


Ford’s Mulally, Mercedes’ Zetsche to Highlight 2012 CES

Autos and automakers increasingly powerful force at annual consumer electronics show.

by on Oct.24, 2011

Ford CEO Alan Mulally will return to CES in January - though keynote duties will go to Daimler's Chairman Dieter Zetsche.

While the words, “consumer electronics,” are likely to bring to mind an iPhone or widescreen TV, the auto industry is becoming a more and more powerful force in the field as motorists search for technology that will keep them informed and entertained while driving.

That convergence was underscored, in recent years, by Alan Mulally’s three-peat appearance as the keynote speaker at the annual Consumer Electronics Show, held each January in Las Vegas.  The largest trade show in the country will once again turn to a member of the auto industry as keynoter for 2012, but this time to Daimler AG Chairman and Mercedes-Benz boss Dieter Zetsche.  Mulally will be back in Sin City, however, as a member of one of the annual event’s opening panels.

The Final Word!

“Convergence is real,” said Gary Shapiro, president of the Consumer Electronics Association, sponsor of CES, which is expected to draw at least 2,000 exhibitors and 150,000 attendees to Las Vegas next January.  “Innovation,” he stressed, is critical to both the automotive and electronics industries because “growth comes only from innovation.”