Ford Chief Technology Officer Paul Masarenas at this year's Consumer Electronics Show.
Want your friends to get a Glympse of what you’re up to? That’s easy if you’re using the Glympse smartphone app and driving a Ford product equipped with the maker’s latest-generation Sync infotainment system. With the touch of a button and a simple voice command, the technology will allow a driver to send out a bulletin alerting friends where you are – and where you’re heading.
“We’re providing drivers with a rich, real-time and hands-free way to share where they are,” explains Brian Bryan Trussel, the CEO of Glympse, which is showing off its new software – and its partnership with Ford at this year’s Consumer Electronics Show in Las Vegas.
CES is the largest trade show in the country and this year organizers are reporting record turnout at an even featuring 3,250 exhibitors spread out across 1.9 million square feet of exhibition space at the Las Vegas Convention Center. And that doesn’t include spin-off gatherings scattered all across Sin City.
Traditionally, the show has focused on televisions, audio systems, computers and smartphones, but in recent years automotive technology has come to play a more important role. More than a dozen different automakers have staked out a presence at the 2013 CES, along with scores of hardware suppliers, app makers and other vendors looking to make inroads into the transportation industry.