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How Do You Remake an Icon: Ford Reveals Alternatives for F-150

Add the “Bullet Train” and the “Locomotive” and you get the Ford Atlas Concept.

by on Apr.04, 2013

The Ford Atlas Concept at its Detroit debut.

Redesigning an icon is never easy, especially when it’s a proven winner that has dominated the traditionally conservative full-size truck market for decades on end.  But that’s precisely what Ford Motor Co. decided to do with the complete makeover it has in store a little more than a year from now with the next-generation F-Series.

The Detroit maker is being cagey about the exact timing of that launch, never mind specifics of the replacement truck – but it has also made it clear that a key goal will be slashing mass and boosting mileage without sacrificing the capabilities and durability of the rugged workhorse.

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We got a sense of what may be in store during the Detroit Auto Show, this past January, when Ford literally dropped in on a media event with the gleaming silver Atlas Concept. And the images here of two other, earlier concepts – dubbed the Bullet Train and the Locomotive — reveal what went into the show car’s development.

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First Look: GMC All Terrain Sierra HD Concept

Taking on the big guys?

by on Dec.16, 2010

The GMC Sierra All Terrain HD concept will make its world debut at the North American International Auto Show in Detroit.

Could GMC add a halo off-road truck to its full-size pickup lineup? The diesel-powered GMC Sierra All Terrain Heavy Duty Concept — which will debut next month at the 2011 Detroit auto show — points to how the “professional grade” brand thinks it might deliver a credible competitor to the Ford F-150 SVT Raptor and the Ram 2500 Power Wagon in the current or next-generation Sierra HD.

The light-duty Raptor and heavy-duty Power Wagon are two of the most capable off-road pickup trucks ever to jump or climb off the showroom floor. We love both because these purpose-built rigs can go places and do things off pavement that would kill lesser trucks within yards of the trailhead. The Raptor flies across the desert at high speed, like a Baja trophy truck, while the Power Wagon can rock crawl over the toughest terrain you’ll find in Moab.

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But these traits make an apples-to-apples comparison of the trucks difficult because their off-road strengths lie at opposite ends of the wheeling spectrum. This is where GMC smells opportunity.

The short-box crew-cab Sierra All Terrain HD threads the needle between the half-ton Raptor and three-quarter-ton Ram 2500 Power Wagon by carving a new niche that blends the off-road prowess and features of the Ford and Ram trucks with a few new innovations.

 

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