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Mercedes F800 and Concept Fascination Prototypes To Reappear as Next-Gen A-Class

All-new look to put smallest Benz in competition with A3 and VW Golf – and bring it to the U.S.

by on Jul.16, 2010

First shown in Paris in 2008, the Mercedes-Benz Concept Fascination will strongly influence the next-generation A-Class, especially the back half.

“Fascinating,” as Mr. Spock might say.  Fascination, we’d correct him.  Or, more precisely, the striking Concept Fascination prototype that drew admiring stares when it made its debut at the 2008 Paris Motor Show.

A somewhat less exotic version has already appeared in production, the 2010 Mercedes-Benz E-Class Coupe.  But it seems the show car’s influence is stretching into other designs, sources indicate.  A sort of coupe-wagon crossover, the Fascination strongly influenced another intriguing concept vehicle, this year’s Mercedes-Benz F800 Style.

Blend them together, and they will reappear as the next-generation Mercedes-Benz A-Class, due to market roughly two years from now.

The original A-Class was the German maker’s first effort to target the emerging mini-luxury segment.  Short, narrow and tall, it was a bit ungainly, in part because it was conceived as a way to use a variety of different powertrains, possibly even electric drive, key components of which would be mounted below the vehicle’s load floor.

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Moving forward, Mercedes appears to be aiming for something a bit more conventional in overall design, but a replacement A-Class that, nonetheless, wins hearts, minds and pocketbooks with eye-catching good looks and plenty of features, say several company insiders.