Volvo is in the midst of a complete brand makeover, and the automaker is giving us a hint of its next move in an aggressive, top-to-bottom product rollout with the unveiling of the new S40 and XC40 concepts.
Both models will mark a significant step forward, but not only for the Swedish automaker. In production, the next-gen Volvo XC40 and Volvo S40 models will ride on the maker’s all-new Compact Modular Architecture which is designed to be shared with Chinese parent Geely. It is, in fact, a key to Geely’s long-term goal to transform itself into a truly global automaker.
“CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out,” said Thomas Ingenlath, Volvo’s senior vice president of design.