Luxury automakers are fond of staging lavish debuts, complete with A-list celebrities, for their latest offerings. Jaguar clearly underscored the importance it’s placing on the debut of its new XE sedan with a series of previews staged all over the city of London last night.
The XE could prove to be one of the most important products ever for Jaguar, targeting one of the largest segments of the global luxury market – but also going up against some of the toughest competition possible, including the likes of the BMW 3-Series, the Audi A4 and an all-new version of the Mercedes-Benz C-Class.
Officially set for a public debut at the Paris Motor Show next month, the new Jaguar sports sedan is the maker’s first model developed entirely under the ownership of India’s Tata Motors. It relies on an “aluminum-intensive” that’s intended to improve performance while also maximizing fuel economy.