Forget performance. Ignore those fancy new infotainment systems. Virtually every study shows that design is still one of the top motivators when it comes to choosing a new car. And, in recent years, Mazda has worked hard to elevate automotive styling into an art.
The automaker takes things another step with the latest version of its mid-range CX-5 crossover now making its debut at the Los Angeles Auto Show. While picking up on some of the obvious cues of the bigger CX-9, the new CUV takes Mazda’s Kodo, Soul of Motion design language another step forward – adding an eye-catching new paint job it has dubbed Soul Red Crystal.
“We were searching for a pure emotional expression,” said Julien Montousse, the head of Mazda’s U.S. design operations, during a media preview ahead of the formal opening of the 2016 L.A. Auto Show.