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Coda Hoping Hertz Can Get Motorists To Plug Into Battery Power

EV start-up plans to offer daily rentals in Southern California.

by on Nov.22, 2010

Coda is the latest battery carmaker to team up with a rental car outlet in hopes of reaching potential buyers.

By mid-decade, according to some industry estimates, as many as three dozen battery cars could be available to American consumers.  But recent studies suggest that U.S. motorists remain reluctant to plug into the new technology, citing concerns like price and range anxiety.

So, to give potential customers a safe way to try out their battery offerings, several makers are teaming up with daily rental fleets, where a day’s drive might overcome such concerns.  The latest to announce a rental car program is the start-up battery car maker, Coda, which has to deal with the additional challenge of minimal name recognition.

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Starting next year, the maker says, it will offer some of its new battery sedans at Hertz rental car locations in Southern California, the region many expect to become the largest near-term market for battery-electric vehicles, or BEVs.

“With one of the world’s largest rental car fleets, Hertz is uniquely positioned to catalyze the adoption of all-electric vehicles and infrastructure supporting electric mobility, said Mark Jamieson, CFO & COO, CODA Automotive.


CODA Aims To Reinvent Auto Retailing With New EV

Battery sedan will be marketed online, says California firm.

by on Sep.22, 2010

The new Coda sedan will generate 120 miles range per charge of its LIon batteries.

CODA Automotive, a California-based, a fledgling electric car and battery company, is taking deposits for a new four-door, five-passenger, battery-electric sedan.  But don’t run out looking for a dealer.  The start-up automaker is rethinking the classic automotive retail system, starting with an online ordering system.

“We are excited to begin offering our friends and neighbors a vehicle that meets their day-to-day driving needs, reduces their ownership costs and satisfies their desire to be better stewards of the environment,” said Kevin Czinger, President and CEO, CODA Automotive

Charge Up!

Consumers can now reserve a CODA with a fully-refundable $499 deposit at The first deliveries will begin at the end of 2010, company officials said.

Powered by a 33.8 kWh, 333V Lithium-ion electric car battery system, the eponymous CODA sedan will be capable of 90 to 120 miles range per charge.