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CODA Aims To Reinvent Auto Retailing With New EV

Battery sedan will be marketed online, says California firm.

by on Sep.22, 2010

The new Coda sedan will generate 120 miles range per charge of its LIon batteries.

CODA Automotive, a California-based, a fledgling electric car and battery company, is taking deposits for a new four-door, five-passenger, battery-electric sedan.  But don’t run out looking for a dealer.  The start-up automaker is rethinking the classic automotive retail system, starting with an online ordering system.

“We are excited to begin offering our friends and neighbors a vehicle that meets their day-to-day driving needs, reduces their ownership costs and satisfies their desire to be better stewards of the environment,” said Kevin Czinger, President and CEO, CODA Automotive

Charge Up!

Consumers can now reserve a CODA with a fully-refundable $499 deposit at The first deliveries will begin at the end of 2010, company officials said.

Powered by a 33.8 kWh, 333V Lithium-ion electric car battery system, the eponymous CODA sedan will be capable of 90 to 120 miles range per charge.