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Coda Hoping Hertz Can Get Motorists To Plug Into Battery Power

EV start-up plans to offer daily rentals in Southern California.

by on Nov.22, 2010

Coda is the latest battery carmaker to team up with a rental car outlet in hopes of reaching potential buyers.

By mid-decade, according to some industry estimates, as many as three dozen battery cars could be available to American consumers.  But recent studies suggest that U.S. motorists remain reluctant to plug into the new technology, citing concerns like price and range anxiety.

So, to give potential customers a safe way to try out their battery offerings, several makers are teaming up with daily rental fleets, where a day’s drive might overcome such concerns.  The latest to announce a rental car program is the start-up battery car maker, Coda, which has to deal with the additional challenge of minimal name recognition.

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Starting next year, the maker says, it will offer some of its new battery sedans at Hertz rental car locations in Southern California, the region many expect to become the largest near-term market for battery-electric vehicles, or BEVs.

“With one of the world’s largest rental car fleets, Hertz is uniquely positioned to catalyze the adoption of all-electric vehicles and infrastructure supporting electric mobility, said Mark Jamieson, CFO & COO, CODA Automotive.