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Does Rolls-Royce Sweptail Mark Revival of Custom Coachbuilding?

A $13 mil, 4-year project.

by on May.31, 2017

The Rolls-Royce Sweptail, one of the first completely customized bodies since the end of WWII.

It was a very different era, a time when a luxury car was defined not by the long list of features but by its uniqueness. In the decades leading up to the Second World War, upscale buyers would routinely opt for custom-built cars, taking platforms from brands as diverse as Bentley, Cadillac, Delahaye and Packard to custom coachbuilders like Chapron, Darren, Saoutchik and Figoni and Falaschi.

In an unusual move, a collector of rare cars commissioned Rolls-Royce to craft another one-off, the first custom body for production the British marque has created in something like seven decades. And it is more than just some fancy sheet metal on a Phantom platform.

Elegant Design!

The British maker isn’t saying much about who commissioned the Sweptail, though it appears to be someone especially fond of the brand who lives a life of extreme elegance, with yachts, aircraft and plenty of high-line automobiles. The Sweptail takes that up a notch.