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Will Dylan Deliver Super Bowl Pitch for Chrysler?

Now merged with Fiat, U.S. makers apparently ready to declare the times, they are a’changin’.

by on Jan.30, 2014

“Well, the times they are a’changin’,” and nearly a half century after Bob Dylan made that the mantra of the counter-culture generation, Chrysler apparently sees that as the right message once again.

At least for Chrysler, which barely a week ago consummated its marriage with Italian automaker Fiat, this week delivering a four-fold increase in its profits while announcing that the newly united company would change its name to Fiat Chrysler Automobiles, shift its headquarters to the Netherlands and begin listing its shares on the New York Stock Exchange. So, it seems, Dylan just might be the right person to tell the world as the latest in a series of unexpected celebratory pitchmen Chrysler has tapped for its unique, extended-form Super Bowl spots.

Your Inside Source!

Or so says Billboard magazine which claims to have gotten the inside word on preparations for the top secret spot Chrysler’s marketing team has been putting together in recent weeks.  And it would be a significant coup considering the 2-minute commercial will reportedly feature not just the singer’s music but an appearance by the 72-year-old Bob Dylan himself.


Chrysler Scores Big With Social Media

“Halftime in America” has a second life online - and Jeep sets a Facebook record.

by on Mar.08, 2012

Clint Eastwood and the "Halftime in America" ad have proven a "viral" hit as part of Chrysler's social media strategy.

Whether it was the subject or the star, things fell unusually silent on the floor of the Geneva Motor Show, this week when Fiat presented the much-discussed “Halftime in America” commercial, featuring Hollywood legend Clint Eastwood.

The spot, produced by Fiat’s U.S. partner, Chrysler, helped open the Italian maker’s news conference – spotlighting not only the role of good advertising and the power of television – but also the way marketing has gone viral. Though it may match the audience of the Super Bowl, where the Halftime spot first aired, the commercial has now been see by over 20 million people online, noted Olivier Francois, who serves as both CEO of Fiat and Chrysler’s marketing chief.

Your Trusted Source!

In its bid to rebuild after a 2009 bankruptcy, the Fiat/Chrysler partners are putting a heavy emphasis on social media, chalking up some big scores as more and more potential buyers “friend” their various brands and check out ads, like Halftime, online that they might otherwise miss.


Fiat 500 America: Not for America

Red, white and European.

by on Mar.08, 2012

America, America...? Fiat's starts-and-stripes edition will be limited to the European market.

Want to show your colors?  Fiat is waving the flag, but there’s just one catch: the red, white and blue Fiat 500 America edition won’t be sold in the U.S.

The Italian maker apparently wants to make the rest of the world, especially buyers in its home base of Europe, well aware that it’s returned to the States for the first time in two decades with the popular model folks on the Continent know as the Cinquecento.

News from Geneva!

To introduce the 500 America, the maker opened its Geneva Motor Show news conference with the widely watched, albeit controversial, Clint Eastwood ad that first aired during this year’s Super Bowl. Considering Europe’s worsening financial situation, the message of the 2-minute spot, dubbed “Halftime in America,” was clearly not lost on the crowd.