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Posts Tagged ‘Cinquecento’

Fiat 500: Is America Ready to Embrace Micro?

Making the case to buy Cinquecento revolves around the cuteness factor.

by on Apr.25, 2012

Fiat has returned to the U.S. market with the 500, a tiny, four-seat two-door hatchback.

There’s two ways to tell the story of the Fiat 500.

Story no. 1:

It seemed like a relatively simple trip. Two people, two duffel bags, one box of Easter flowers, a computer bag, one dog. But crammed inside the Fiat 500, no one was happy about the space allotted to them, the dog especially. Geez, there weren’t even kids tagging along for this trip.

Or, story no. 2

From Small to Big!

There’s this woman I know who loves tiny cars. She sees this little Fiat 500 and declares “This is a Rhonda car. Can I drive it?”

Look, there’s no denying the 500 is as cute as a teacup Italian greyhound. For many, that’s the appeal. And when it’s time to pack for a weekend up north? Well, pack light and bring gift cards to the local greenhouse.

Fiat has been gone from the U.S. market for 29 years. But when the company took control of Chrysler, it saw an opportunity to make its often-delayed return to the U.S. market. The car it decided to bring here first is the tiny 500, or Cinquecento in Italian.


Fiat’s Back with Cinquecento, that’s Italian for 500

Subcompact has upscale features, low price.

by on Nov.18, 2010

Laura Soave, head of Fiat Brand North America, introduces the 2012 Fiat 500.

Twenty-six years ago, Fiat left the U.S. market amid claims of poor quality. Now, with the help of its new American partner, Chrysler, the Italian automaker is back with a stylish subcompact, the 500, or Cinquecento.

Fiat officially revealed the U.S. version of the 2012 Fiat 500 at the Los Angeles International Auto Show on Wednesday.

In addition, Fiat announced the first 130 Chrysler dealers chosen to sell the 500. See the list of dealers at the end of the story.

Auto Show News!

The car is a cheeky little number with cool details and some significant technology.

“The new Fiat 500 now brings something truly unique to one of the fastest growing segments in North America, delivering Italian-by-design function, value and efficiency intelligently tailored for our market,” said Laura Soave, Head of Fiat Brand North America. (more…)