A firestorm of controversy erupted after Chrysler’s social media agency accidentally sent a tweet that used the f-word on Wednesday.
At one point, the automaker said one of its twitter accounts, @ChryslerAutos, had been compromised, but it later determined that the tweet was sent by the employee of New Media Strategies. The controversy came when NMS fired the employee and Chrysler dismissed the agency.
“Chrysler Group and its brands do not tolerate inappropriate language or behavior, and apologize to anyone who may have been offended by this communication,” said a blog post on Chrysler’s media website Wednesday. Click here to read the post.
“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f****** drive,” the tweet said.
“The tweet denigrated drivers in Detroit and used the fully spelled-out F-word. It was obviously meant to be posted on the person’s personal twitter account, and not the Chrysler Brand account where it appeared,” said Chrysler’s Ed Garsten in another blog post on Chrysler’s site Thursday. Click here to read Garsten’s blog post.