(Editor’s Note: Check back for more as we update this breaking news story.)
An apparent copyright dispute with the NFL has forced Chrysler to block access to the Youtube version of its much-discussed “Halftime in America” commercial, starring Clint Eastwood. The unusual 2-minute spot, which originally aired at the end of halftime during Super Bowl XLVI, focused on solving the nation’s current problems rather than offering the traditional automotive hard-sell.
Following a year after an earlier 2-minute spot that featured rapper Eminem and focused on Detroit’s comeback, the Eastwood commercial triggered massive discussions on social media and a flood of viewers who raced to replay the spot on sites such as YouTube.
But what caused Chrysler to pull the ad and state that, “This video is no longer available due to a copyright claim by NFL Properties LLC” is unclear. Just before 10 AM Eastern Time, Chrysler issued a media alert advising that it had received reports the link to the commercial “did not work. Our apologies!” The media advisory included an updated link that allows a journalist to view or download the spot without trouble. (Click Here.)
A call to the maker’s press office in Auburn Hills, Michigan left the answer unresolved, with an administrative assistant claiming there was no problem with the ad but officials so far unable to explain why the ad was pulled from Chrysler’s own Youtube page. Adding to the confusion, the cinematic commercial was uploaded by a number of individuals and so far, at least, Youtube, Chrysler and the NFL have made no effort to pull any of them down.