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Chevrolet Saddles Up New Silverado

Maker battles Ford, Chrysler for high-priced truck supremacy.

by on May.06, 2013

Chevrolet is staking a new claim in the luxury truck segment with the Silverado High Country.

The Western-themed, high-priced premium truck market dominated by Ford and Chrysler is about to get a new player. Chevrolet is planning a new top-of-the line model pickup truck, the High Country, as its rolls out the new 2014 Silverado lineup.

The 2014 Silverado High Country is designed to compete for buyers, who will to pay for extra features and styling in their pickup trucks, according to Lloyd Biermann, the Silverado marketing manager, who noted that premium pickup trucks now account for about 30% of all light-truck sales.

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Overall, pickup truck sales were up 27% in April.


Fiat’s Iveco Could Provide Chrysler With Ram Van Replacement

Would fill in gap left when Mercedes cancelled Sprinter deal, also add Transit Connect competitor.

by on Jul.11, 2011

Chrysler may soon add a version of the Iveco Daily as a replacement for the former Dodge Sprinter.

Chrysler’s Ram brand has a big hole in its line-up – one left empty when its former German partner, Daimler AG, decided to end a tie-up that had provided the U.S. maker with a version of the big European Sprinter van.

But that gap may soon be filled by a product sharing project with Fiat, Chrysler’s Italian partner.  Fiat’s Iveco Daily or the smaller Fiat Ducato would readily replace the old Dodge Sprinter – and be marketed, going forward, with the badge of the new Ram division.

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Meanwhile, Chrysler appears ready to turn to Iveco to cover another, smaller product hole, reports  Fiat’s little Doblo, an urban European delivery truck, could give Ram a product to toss up against the likes of the Ford TransitConnect.

The two models would cover “different opportunities” in the market, Ram’s new product marketing chief, Rob Hegbloom, told Wards, confirming long-standing rumors that the U.S. truck brand might find opportunities to ally with both Fiat and Iveco.