Chrysler Sterling Heights | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘chrysler sterling heights’

Fiat Chrysler Ready to List on New York Stock Exchange

Alfa readying 4C with second model to follow, says Marchionne.

by on Mar.17, 2014

FCA CEO Sergio Marchionne (r), with UAW Pres. Bob King at the Sterling Heights plant.

FCA is set to go NYSE — Fiat Chrysler Automobiles, the new company created by the merger of the Italian carmaker Fiat and Chrysler, the once bankrupt American carmaker, wants to list its shares on the New York Stock Exchange by October1, says Chief Executive Officer Sergio Marchionne.

The move would be the next, long-awaited step in completing the tie-up of the two makers who are officially incorporated in the Netherlands, though for now the new FCA continues to operate a dual headquarter strategy, with bases in suburban Detroit and Turin.

Automotive Insight!

“October 1. That is the target,” Marchionne said. “But it’s a target. It could slip thirty, sixty or ninety days,” he added, following a ceremony to market the renovation of the Sterling Heights Assembly Plant, a suburban Detroit factory that was originally supposed to close following the U.S. maker’s 2009 bankruptcy.  Instead, it has undergone a more than $800 million upgrade to handle production of the new Chrysler 200 sedan and other products to follow.

(more…)

Back From the Abyss: Chrysler 200 Plant Defies Death

Slated to close as Chrysler went bust, Sterling Heights plant now maker’s most modern.

by on Mar.13, 2014

Fiat Chrysler is ready to begin production of the new 2015 Chrysler 200 at the Sterling Heights, Mich. plant it once planned to close.

Fiat Chrysler Automobiles will officially mark the start of production of the 2015 Chrysler 200 with a ceremony Friday at the company’s suburban Detroit Sterling Heights Assembly Plant. It’s the same factory the Detroit maker planned to close after emerging from bankruptcy in 2009 and now, along with the new 200 sedan, has become a critical part of Chrysler’s turnaround.

The maker – now part of the newly merged Fiat Chrysler Automobiles – is betting on the 200 to help it gain a foothold in the huge but highly competitive midsize segment where it will go up against tough competitors like the Ford Fusion and Chevrolet Malibu, as well as such imports as the Nissan Altima, Honda Accord and Toyota’s traditionally best-selling Camry.

Auto Insight!

An earlier version of the 200, launched with the help of a widely seen 2011 Super Bowl commercial featuring rapper Eminem, helped gain some traction for the midsize model – and saved the Sterling Heights plant. Chrysler’s bankruptcy plan called for permanently shutting it, any cash from the sale of the property going to the maker’s creditors. (more…)

Chrysler 200 Name Will Have a Short Shelf-Life

Replacement model likely to get all-new nameplate.

by on Jun.24, 2011

The Chrysler 200 nameplate may not be around long.

The Chrysler 200 may have gotten an inspired start with an advertising campaign featuring rapper Eminem, but apparently the new nameplate is going to have a very short shelf life, TheDetroitBureau.com has learned.

Chrysler executives recently picked some new names for the next-generation models that will roll out of the company’s assembly plant in Sterling Heights, Michigan, where the 200 sedan and convertible are currently assembled.

News Now!

The designs for the new C/D-sized cars, (compact in lay terms), which will be based on architecture from Fiat, have been frozen for some time and the names were finalized within the past week, suggesting Chrysler is completing plans for launching the new vehicles in roughly the next nine months or so.

(more…)

Chrysler Struggling To Update Line-up, Resolve Quality Issues

Maker to spend nearly $2 billion at three key plants.

by on Oct.29, 2010

Chrysler is investing $1 billion in Sterling Heights to produce future midsize models, like the 200. The plant was originally set to close in 2012.

It’s been a busy – and costly – week for Chrysler, which has announced nearly $2 billion in investments aimed at updating an admittedly outdated and problem-plagued line-up.

Among the two key spending programs announced in recent days is a $600 million investment in an under-utilized assembly plant in Belvidere, Illinois, where Chrysler is expected to begin producing a new small car late next year.  Based on the little Alfa-Romeo Giulietta produced by its Italian affiliate, Fiat Automotive, the new offering is expected to get 40 miles per gallon. (New small car will permit Fiat to up its stake in Chrysler; Click Here for more.)

http://www.thedetroitbureau.com/about/subscribe

Subscribe Now! Click Here!

The automaker has been releasing a series of updates on its revised product line-up, in recent days, with models like the Dodge Avenger and various Chrysler minivans getting some interior tweaks and additional technologies designed to enhance their appeal.  But the new investments only underscore that the real breakthrough promised by Sergio Marchionne, CEO of both Chrysler and Fiat, is still just in the making.

Not that it would come a moment too soon, as Consumer Reports made clear this week.

(more…)

Chrysler Buying Back Plant Tossed in Chapter 11

But no clear plans for Sterling Heights facility after 2012.

by on Feb.19, 2010

The plant builds sedans, including Chrysler Sebring. Sales are down since its 2007 debut.

As part of its bankruptcy, last year, Chrysler abandoned seven factories; but now the automaker wants one of those facilities back, and plans to buy back the assembly line, in Sterling Heights, Michigan.

The move, if approved by a U.S. bankruptcy court judge, next month, would give the automaker a place to produce midsize sedans like the Chrysler Sebring and Dodge Avenger – both of which are due for “significan” redesigns as part of Chrysler’s upcoming product blitz.

The updated models are scheduled to remain in production through the 2012 model-year.  The following year, the U.S. maker switches to an all-new platform developed by its Italian partner, Fiat.

http://www.thedetroitbureau.com/about/subscribe

Free, But No Steak Knives!

Chrysler will not say whether Sterling Heights would pick up any new products based on that new platform but going forward, the company intends to increase the flexibility of its plants, according to CEO Sergio Marchionne.  That would make it possible for the Sterling Heights plant to produce any number of future Chrysler offerings, indeed, numerous platforms simultaneously.   (more…)