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FCA Rolls Out Custom Jeeps, Utes and Minivans for SEMA

There's even a rolling beer hall.

by on Nov.01, 2016

Trick or treat? This pumpkin-hued Jeep CJ66 melds three generations of Wrangler sheet metal and components.

Didn’t have enough Halloween to make you happy? Well, the folks at Fiat Chrysler Automobiles have pulled off some intriguing tricks to deliver an assortment of treats as the annual SEMA Show opens in Las Vegas.

Customized by the MOPAR parts and accessories division, FCA has unveiled six intriguing concept vehicles covering the gamut from minivan to crossover, muscle car to SUV. There’s even a rolling barroom that would be the ultimate way to go tailgating.

What a Concept!

With two of the SEMA Show Cars, MOPAR has used a little wizardry, combining both old and new parts and components to create a pair of vehicles that are entirely unique. That starts with the Dodge Shakedown Challenger, which starts out with the body of a 1971 Challenger Coupe. But it doesn’t end that way.

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Mopar Blitzing SEMA with Entire FCA Portfolio

FCA seeks growth in aftermarket accessories sales.

by on Oct.23, 2015

FCA offered a sneak peek at the Mopar-customized Dodge Challenger it's bringing to the SEMA show next month in Las Vegas.

Mopar, FCA U.S.’ purveyor of accessories and performance parts, is offering a peek at what it is preparing to roll out for Specialty Equipment Market Association Show in Las Vegas in early November.

A mix of production and concept Mopar products have been bolted on to transform Chrysler, Dodge, Jeep, Ram and Fiat vehicles, demonstrating how the Mopar brand can help owners personalize their vehicles.

Get in the Game!

It’s also a reflection of the newly rediscovered importance that aftermarket accessories can make a major impact on an automaker’s bottom line. FCA is just one of several makers that have been upping the ante with their presence at SEMA in recent years. (more…)

Chrysler Shaking Things Up: The Shaker Hood is Back

New limited-edition Mopar ’14 Challenger Debuts at SEMA.

by on Nov.06, 2013

Chrysler is looking to make some noise, loud noise, with the 2014 Mopar Challenger it unveiled at the SEMA show this week.

Chrysler is going forward into the past. Some of the maker’s most important announcements at this year’s SEMA Show harken back in its history, notably including the decision to revive the classic “Shaker” hood that was a hallmark of some of Chrysler’s most fearsome products during the original muscle car era.

The maker’s Dodge brand also announced plans to revive the ‘70s-era “SCAT Pack,” with the introduction of three new high-performance accessory packages for a range of its latest models. They will likely be in hot demand for the third key Chrysler announcement at the 2013 SEMA aftermarket show, the unveiling of the Mopar ’14, a limited-edition version of the Dodge Challenger.

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Considering its traditional emphasis on performance, the SEMA Show was the perfect venue for the three announcements, especially the revival of the gone-but-not-forgotten Shaker hood, the name given to a top-mounted, cold-air intake scoop that helped feed the beasts that powered classic models like the original Dodge Challenger and Charger muscle cars. (more…)

Chrysler Offers Sneak Peek at SEMA Show Specials

Beach cruisers, super Darts, customized Vipers and a variety of other offerings.

by on Oct.12, 2012

The heavily customized SRT SEMA Viper.

While the kids may be getting their costumes ready and dreaming of shopping bags full of candy, gearheads know the real place to celebrate Halloween is Las Vegas.  Yep, you will find some wild costumes cruising the Strip, but the best treats in town will be on display at the Las Vegas Convention Center at the annual SEMA show.

For those who haven’t caught it before, the Specialty Equipment Marketers Association is the annual gathering for all sorts of aftermarket parts makers, tuners – and major manufacturers, like Chrysler, who roll into Sin City with some exotic updates of their more conventional product lines.

The Last Word!

That will include an assortment of offerings from Chrysler and its Italian ally Fiat, the partners today giving us an advance look at some of the SEMA specials they’ll have on display – including Mopar-ized vehicles from the Dodge, Jeep, Chrysler, Ram and Fiat brands.  Perhaps the big draw, however, will be the all-new SRT Viper.

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First Look: Chrysler’s SEMA Cruisers

From an SRT Challenger to the Mopar Fiat 500.

by on Oct.25, 2010

Could there be an "extreme" version of the little Fiat 500 coming?

With the frost on the pumpkin and the dead getting ready to rise for an evening of trick-or-treating, it must be time for the annual SEMA convention, in Las Vegas.

And this year, Chrysler is hoping to scare the competition – and win some fans – with an assortment of concepts and production models that run the gamut of the maker’s updated line-up.  That covers everything from the 2011 Dodge Challenger SRT8 392 Inaugural Edition to Mopar’s take on what a high-performance Fiat 500 might look like.

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The idea of a bulked-up Cinquecento might seem surprising to Americans, though Fiat’s affiliate, Abarth, has long shown what you can do with the little 4-seater.  And now, Mopar is taking a crack at it.  The Fiat 500 going on display at the Las Vegas Convention Center will feature flared fenders, a front air dam, a lower sill, modified rear exhaust and 18-inch Alcoa alloy wheels.

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