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Posts Tagged ‘chrysler sedan’

Chrysler Reinvents Itself with Next-gen 200 Sedan

Got their mojo rising.

by on Jan.13, 2014

Chrysler will offer both sporty 200S and more sophisticated 200C versions of the new midsize sedan.

Few cars have been more closely tied to an automotive turnaround than the Chrysler 200, the midsize model giving some desperately needed momentum to the smallest of the Detroit makers when it was launched with the help of an unusual, two-minute commercial during the 2011 Super Bowl featuring rapper Eminem.

But while the current Chrysler 200 has certainly fared better than the unloved Sebring model it replaced, it’s little more than an afterthought in a market segment Chrysler Brand President Al Gardner describes as “brutal.” It takes a lot to go up against such powerhouses as the Ford Fusion, Honda Accord and Toyota Camry.

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But while the current Chrysler sedan isn’t quite there, the maker is betting it can challenge the established order with the all-new model making its debut at the North American International Auto Show.

And bet is probably the right word considering Chrysler is investing more than $1 billion to bring the new sedan to market, including not just the cost of product development but the money being spent to upgrade the suburban Detroit plant that will assemble the new Chrysler 200.

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Chrysler Lifts Covers On 300 Sedan Exterior

Future retro.

by on Dec.21, 2010

The 2012 Chrysler 300 will reach showrooms earlier in the first quarter of the new year.

Was it worth the wait?  Chrysler is finally giving us a full glimpse of the next-generation 300 sedan – after offering up only a tempting tease earlier in the month.

The images here reveal a retro-futuristic design that picks up where the outgoing sedan left off.  Launched in 2004, the Chrysler 300 flagship offered a dramatic rear-drive design that helped carry Chrysler through some of its darkest moments – including last year’s bankruptcy.

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The new car will have to prove that beauty is more than skin deep, however, and that means delivering more technology, improved quality and, in particular, a more refined and crafted interior.

The front end of the new 300 features an every-so-slightly more raked grille, one that uses a new seven-blade design featured in what Chrysler describes as “liquid chrome.”  Meanwhile, “key slot” headlamps form a C-shape and are surrounded by LED daylight running lamps.

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