Automakers often talk about economies of scale – a moving target in an industry where industry giants like Toyota Motor Co., General Motors and Volkswagen AG are all shooting to reach 10 million annual sales during the next year or so.
By comparison, Fiat Chrysler Automobiles is little more than an also-ran, with a total worldwide sales volume of “just” 4.4 million vehicles last year, and a goal of 4.6 million in 2014. But with the company’s formal merger of its U.S. and Italian operations now complete, CEO Sergio Marchionne has some big aspirations. He is targeting a nearly 25% increase in production over the next four years.
“By 2018, Fiat will be able to make more than 6 million cars,” Marchionne said after a shareholders’ meeting in Turin, where the Fiat side of the company is headquartered. “I don’t want to give any details of the plan, but we are going in that direction.”