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Chrysler Offering 60-Day Returns on Most 2010s

Maker expanding program designed to get shoppers into showrooms.

by on Jul.08, 2010

The 2010 Chrysler 300C is one of the many vehicles covered by the maker's new 60-Day Test Drive.Chrysler will let buyers unhappy with its latest products return them, for up to 60 days, and get a full refund. The 60-day Test Drive program will also cover a motorist’s first two monthly payments, up to $1,000.

The program, which echoes ones launched by General Motors and Hyundai, was originally limited to just Chrysler’s two minivan models, the Chrysler Town & Country and Dodge Caravan.  It will now include most Chrysler, Dodge, Jeep and Ram products from the 2010 model-year, but notably excludes the all-new 2011 Jeep Grand Cherokee, which is just reaching showrooms.

“With this pledge consumers will have the confidence to know they made the right purchase or they can return the vehicle no questions asked,” said Fred Diaz, Chrysler’s top sales executive and president of the Ram truck brand.

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Chrysler’s sales have been picking up in recent months, rising 32% in June, but things were slow, earlier in the year, and the maker needs a boost to help it get rid of those 2010 models before it launches the critical 2011 model-year.  At the end of June, there was a 59-day supply of vehicles on Chrysler dealer lots, though that is well below the 71-day supply the maker was weighed down by when it emerged from bankruptcy a little more than a year ago.


Chrysler Rolls Out Big Incentives

Maker hopes to end ongoing sales slide.

by on Nov.20, 2009

Chrysler is offering up to $5,500 cash back on the Ram 1500 pickup, and big incentives on the rest of its line-up in an effort to reduce foundering sales.

Chrysler is offering up to $5,500 cash back on the Ram 1500 pickup, and big incentives on the rest of its line-up in an effort to reduce foundering sales.

Desperation is setting in at Chrysler, one of the few automakers to see sales fall yet again, last month.  The automaker has announced plans to step up incentives that will, on some models, yield consumers cash-back savings of as much as $5,500.

Halting the sales slide will be critical, according to industry insiders, if the smallest of the domestic makers hopes to pull off the dramatic turnaround outlined by new CEO Sergio Marchionne, earlier this month.  The Italian executive said Chrysler not only hopes to be back in the black, on an operating basis, in 2010, but that it plans to recover roughly five points of market share during the newly-announced, 5-year recovery plan.

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While General Motors, which also emerged from bankruptcy over the summer, posted a 4.7% sales increase for October, Chrysler’s numbers were off a painful 30.4%.  For the first 10 months of 2009, its sales were down 39%.