The program, which echoes ones launched by General Motors and Hyundai, was originally limited to just Chrysler’s two minivan models, the Chrysler Town & Country and Dodge Caravan. It will now include most Chrysler, Dodge, Jeep and Ram products from the 2010 model-year, but notably excludes the all-new 2011 Jeep Grand Cherokee, which is just reaching showrooms.
“With this pledge consumers will have the confidence to know they made the right purchase or they can return the vehicle no questions asked,” said Fred Diaz, Chrysler’s top sales executive and president of the Ram truck brand.
Chrysler’s sales have been picking up in recent months, rising 32% in June, but things were slow, earlier in the year, and the maker needs a boost to help it get rid of those 2010 models before it launches the critical 2011 model-year. At the end of June, there was a 59-day supply of vehicles on Chrysler dealer lots, though that is well below the 71-day supply the maker was weighed down by when it emerged from bankruptcy a little more than a year ago.