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Chrysler Dealers Peek at Dozens of New Models

“We have an almost completely rejuvenated product line-up,” says Marchionne.

by on Sep.12, 2012

The reborn 2013 SRT Viper was one of 66 different models and variants shown during the Las Vegas dealer meeting.

Chrysler is getting strong marks from dealers who attended the maker’s product sneak peek in Las Vegas this week, an event that revealed dozens of new and upcoming models designed to “completely rejuvenate the product line-up.”

The preview was intended to not only show Chrysler retailers what will be landing in showrooms in the coming months but also give a hint of what’s on tap further down the line.  CEO Sergio Marchionne and his team are hoping to prove that the broad Chrysler revival plan they laid out in a day-long session in November 2009 is coming to fruition and that the maker will defy skeptics who thought it was only a matter of time until it would collapse once again.

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“We are less than two years away from having an almost completely rejuvenated product lineup compared to what we could offer customers when we began this journey in June 2009,” Marchionne told the dealers gathered in Las Vegas.


Chrysler Going to an 8-Speed Gearbox

Licensed from ZF, maker will invest $300 million in Kokomo.

by on Jun.09, 2010

Like its competitors, Chrysler will adopt new, fuel-saving 8-speeds gearbox technology.

Chrysler Group LLC has announced plans to buy 8-speed transmissions from Germany’s ZF.

The automaker will initially import the gearboxes from Europe then begin production of its own at an updated plant in Indiana, saving, the maker says, more than 1,000 U.S. jobs.

The deal will give Chrysler, which is trying to rebuild its technology portfolio, access to an important enhancement to future products. The 8-speed transmission improves the fuel economy for vehicles equipped with gasoline engines while also giving the company bragging rights in a technology recently dominated by its European and Asian rivals.

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“As the U.S. auto industry continues its rebound, we see considerable growth opportunities within it – especially for next-generation vehicles, such as those at Chrysler Group that will use the 8HP 8-speed automatic,” says Hans-Georg Härter, ZF’s President and CEO.