It’s big, bold and in your face. And to fans, that’s the best part of the Chrysler 300 sedan. If anything, the maker may have backed off a bit too much when the full-size model was redesigned several years ago, says Chrysler’s top stylist. It isn’t making that mistake again as it rolls out an updated 2015 Chrysler 300 family at this year’s L.A. Auto Show.
The mid-cycle update picks up on the most critical cues of the 2005 sedan, as well as the original 1955 Chrysler 300, according to design director Ralph Gilles, who says the goal was to give the 2015 Chrysler 300 “the presence and attitude it deserves.”
It also gets a new model in the mix, the 300C Platinum, which gives the sedan a much more upscale appearance and feel.
“That’s what this car has to go back to,” adds Chrysler President Al Gardner, who concedes the last update was a little too bland to remain the brand’s “gold standard.”