Sergio Marchionne has been telling everyone who will listen for several months now that he’s serious about Alfa Romeo’s success. Today he proved it by putting Reid Bigland, formerly head of Ram Trucks, in charge of the brand.
He will continue as Head of U.S. Sales and as President and Chief Executive Officer of Chrysler Canada and the Fiat Chrysler Group Executive Council. Bigland will be replaced at Ram Trucks by Robert Hegbloom, who will also become a member of the NAFTA Leadership Team. Both appointments are effective immediately.
Bigland’s appointment underscores the importance Chrysler CEO Marchionne places on expanding the reach of the Alfa Romeo brand in the luxury segment around the world, which is expected to expand in the years to come. However, Alfa Romeo has only a limited presence in the U.S. now. (more…)