FCA is giving the axe to the Chrysler brand – in the U.K., that is. It plans to pull the iconic brand out of the British market by 2017 due to steadily dwindling sales.
Instead, the Euro-American automaker plans to put the focus on its other brands, most notably Jeep, which has been scoring big sales gains around the world the last several years.
The Chrysler brand spent years struggling to build a presence outside of the American home market, largely without success. Sales dwindled to 1,982 in the U.K. last year, down 21% from the year before, and barely half the 3,500 vehicles Chrysler sold there in 2012, according to the trade group, the Society of Motor Manufacturers & Traders. (more…)