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New Name, New Look For Chrysler’s Midsize

Sebring soon to make way for new Nassau.

by on Apr.29, 2010

The look of the 2007 Chrysler Nassau concept will influence the next-generation midsize sedan, but the 2012 Chrysler Nassau won't be its clone.

The “new” Chrysler is likely to look but sound a lot different from the old version of the automaker.  Indications of the grand transformation conceived by Chrysler’s new and secretive CEO Sergio Marchionne will start coming into view later this year.

In the months to come, the market will get its first look at new versions of both the Jeep Grand Cherokee, as well as the Chrysler Sebring.  The SUV will be new almost from  the ground up, but while the revised version of the midsize sedan is largely a re-skinning, it will also get a brand new name: Nassau.

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The move is a critical one, say analysts, in cutting the company’s ties to failed past products.  Once a strong part of the Chrysler line-up, the most recent version of the Sebring was a market disaster, an ill-fated execution that emerged from a now-abandoned partnership with the struggling Japanese maker, Mitsubishi Motors.