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Chrysler Shaking Things Up: The Shaker Hood is Back

New limited-edition Mopar ’14 Challenger Debuts at SEMA.

by on Nov.06, 2013

Chrysler is looking to make some noise, loud noise, with the 2014 Mopar Challenger it unveiled at the SEMA show this week.

Chrysler is going forward into the past. Some of the maker’s most important announcements at this year’s SEMA Show harken back in its history, notably including the decision to revive the classic “Shaker” hood that was a hallmark of some of Chrysler’s most fearsome products during the original muscle car era.

The maker’s Dodge brand also announced plans to revive the ‘70s-era “SCAT Pack,” with the introduction of three new high-performance accessory packages for a range of its latest models. They will likely be in hot demand for the third key Chrysler announcement at the 2013 SEMA aftermarket show, the unveiling of the Mopar ’14, a limited-edition version of the Dodge Challenger.

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Considering its traditional emphasis on performance, the SEMA Show was the perfect venue for the three announcements, especially the revival of the gone-but-not-forgotten Shaker hood, the name given to a top-mounted, cold-air intake scoop that helped feed the beasts that powered classic models like the original Dodge Challenger and Charger muscle cars. (more…)

Fiat Adds Customization Options for 500

Automaker uses SEMA to make announcement.

by on Nov.01, 2012

The Fiat 500 Beach Cruiser is just one package the Fiat Custom Shop will offer.

Think of it as Mopar with an Italian flair.

Fiat introduced the Fiat Custom Shop at SEMA in Las Vegas. The plan is to give customers a variety of factory-installed customization options along with the opportunity to finance the upgrades through their regular monthly payments.

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In addition, the upgrades are validated and quality-tested by the automaker and will be covered under the Fiat warranty.


Mopar Muscles Up

Expanded line of Mopar parts – and Mopar-badged vehicles – on the way.

by on Aug.15, 2011

For the first time in its history, Dodge bolts the Mopar badge onto one of its production models.

Walking into his new office, shortly after Chrysler emerged from bankruptcy two years ago, was “like walking onto the Titanic,” recalls Pietro Gorlier.  Though the automaker had survived its financial collapse, Chrysler’s parts and service division had been so badly stripped down, “We barely had the bodies to answer the phone.”

Things have changed in a hurry at Mopar, says Gorlier, who now heads the combined sales and service operations for Chrysler and its Italian partner, Fiat.  If anything, the subsidiary is rapidly rebuilding its global presence, entering new markets, adding new parts, offering new services – and, for the first time in its more than seven-decade history, planting a Mopar badge on the back of a Chrysler product.

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The first of these was the 2010 Dodge Challenger Mopar ‘10, a limited edition of the Dodge muscle car outfitted with unique stripes, black 20-inch wheels, black grille, a functional hood scoop, upgraded Super Track Pac suspension and hood pins.  A second Mopar model, the Dodge Charger Mopar ’11 was recently introduced.  As with the Mopar ’10, demand has well exceeded expectations and 1,500 will be built, a 50% bump from the originally-planned 1,000.

Yet another Mopar-badged performance car, likely to be dubbed the Mopar ’12, is under development for next year, Gorlier promises, though he’s keeping details under wraps for the time being.  And the range of offerings could grow even larger in the years ahead, he hints.