Detroit Bureau on Twitter

Posts Tagged ‘chrysler management’

Chrysler Shakes Up Brand Management Team

Maker moves fast after Diaz defects to Nissan.

by on Apr.15, 2013

Chrysler CEO Sergio Marchionne and new Ram Truck boss Reid Bigland.

After unexpectedly losing one of its top brand bosses to Nissan, the Chrysler Group is shaking up its executive lineup, putting new managers in charge at its Ram, Dodge and Fiat brands.

The quick switch following the loss of Ram chief Fred Diaz, appears designed to maintain momentum at a maker that has posted three years of month-over-month sales gains. But while Chrysler might be showing off the “depth of our talent pool,” the shake-up also reveals how a handful of top executives are each being asked to handle multiple assignments in an unusual lean corporate structure.

Your High Horsepower Source!

“These appointments are part of the Chrysler Group’s strategy to continuously reinforce its leadership ranks as we continue on our path to achieve our business targets,” declared Sergio Marchionne, chairman and chief executive officer of Chrysler Group LLC, in a statement issued Monday morning.


Chrysler Reveals Management Realignment

“Time to step on the accelerator.”

by on Jul.29, 2011

The only exec staying in his current spot will be Sergio Marchionne, who'll remain CEO of both Fiat and Chrysler.

Delivering on a promise to streamline his trans-Atlantic alliance, CEO Sergio Marchionne announced a broad realignment of the management structure that will increasingly result in Chrysler and its ally Fiat operating as one global company.

Significantly, the move will plant the nexus of power for the two automakers in the Detroit suburb of Auburn Hills, Michigan, though Fiat’s headquarters will remain based in Turin, Italy.  That vote of confidence comes as a sharp rebuke to what happened during the unsuccessful and eventually abandoned merger of Chrysler and Daimler AG, where power clearly shifted to Germany.

One concern for industry analysts is whether Marchionne has moved far enough, particular when it comes to the dozens of senior executives who will continue to report directly to the Canadian-educated CEO.

Inside News!

“These appointments are the result of an extensive process of evaluation of the technical and leadership skills of the individuals who have been appointed to the GEC,” or Global Executive Committee, said Marchionne. “But equally important is the fact that they reflect the multicultural geographically diverse nature of our businesses.”