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First Look: 2015 Chrysler 300

LA debut for maker's "gold standard."

by on Nov.19, 2014

In your face, the 2015 Chrysler 300 grille is 30% larger than the outgoing model's.

It’s big, bold and in your face. And to fans, that’s the best part of the Chrysler 300 sedan. If anything, the maker may have backed off a bit too much when the full-size model was redesigned several years ago, says Chrysler’s top stylist. It isn’t making that mistake again as it rolls out an updated 2015 Chrysler 300 family at this year’s L.A. Auto Show.

The mid-cycle update picks up on the most critical cues of the 2005 sedan, as well as the original 1955 Chrysler 300, according to design director Ralph Gilles, who says the goal was to give the 2015 Chrysler 300 “the presence and attitude it deserves.”

We're Your Gold Standard!

It also gets a new model in the mix, the 300C Platinum, which gives the sedan a much more upscale appearance and feel.

“That’s what this car has to go back to,” adds Chrysler President Al Gardner, who concedes the last update was a little too bland to remain the brand’s “gold standard.”


Chrysler dives below the radar at Detroit show.

No fancy news events at the NAIAS; in fact no events at all.

by on Dec.23, 2009

Chrysler has a history of staging wild news events at the NAIAS. This year the automaker will be a no-show during press days.

Chrysler Group LLC has confirmed that it won’t host a press conference at the 2010 North American International Auto Show

Chrysler Group traditionally has used the annual Detroit Auto Show for some eye-catching – and expensive stunts – such as dropping a new Ram pickup from the Cobo Hall ceiling, smashing Jeeps through the conference center’s plate glass windows, staging a skit with leaping minivans and even, two years ago, staging a fake cattle drive, complete with cowboys, up busy Washington Boulevard, outside the exhibit hall.

Even in early 2009 when the company was living on federal aid, the company managed to display an array of high-tech concept cars driven by batteries instead of internal combustion engine.

For the first time ever, Chrysler does not plan to hold any kind of press event at the upcoming Detroit Show, spokesman Rick Deneau said.

No Bull!

“We are not going to have a press conference,” Deneau confirmed. “We wanted to be respectful of everyone’s time. Mr. Marchionne is a very practical guy.  We didn’t have anything to show,” he said, referring to Sergio Marchionne, Chrysler’s new chief executive officer.