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Posts Tagged ‘Chrysler Incentives’

Sales Up but Transaction Prices Slip

But customers continue moving up-market.

by on Feb.03, 2012

With products like the Elantra flying out the door, Hyundai (and sibling Kia) had the lowest industry incentives last month - but also the lowest average transaction prices.

Trend or just a temporary setback?  In recent months, buyers have been steadily moving up-market while also adding significantly more content to the vehicles they buy.  Along with cutbacks in the typical industry incentive package that has rapidly driven up the price motorists pay – the average transaction price, or ATP, in industry lingo.

But while January saw a surge in sales, preliminary data suggest they may also be reining in their spending by focusing on lower-priced, less lavishly-equipped models.

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Including cars, light trucks and crossovers, the typical motorist spent $30,512 in January, according to car pricing information tracked by TrueCar.com, a 0.6% decline from December.  But while that’s a notably reversal of recent trends, it doesn’t appear to signal an end to the industry’s current upward momentum, analysts stress.

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Chrysler Offers 90-Day-No-Pay Program

Makers likely to ramp up incentives as economy falters.

by on Aug.11, 2011

Chrysler is one of many makers upping incentives as the economy falters.

Chrysler is offering qualified customers the opportunity to skip payments for the first three months after they take delivery of a new 2011 or 2012 vehicle.

The “No Payment for 90 Days” program covers any Chrysler, Dodge, Jeep or Ram product – but not the new Fiat 500 – and is officially part of the maker’s annual summer clearance program.  But industry observers suggest Chrysler, like its competitors, is ramping up incentives in a bid to keep momentum going as the U.S. economy shows signs of slipping back into recession.

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Notably, Chrysler announced it would step up its givebacks on a number of new 2012 models, including cash of $500 on a Chrysler 200 sedan, $1,000 on a Jeep Liberty, $500 on a Dodge Avenger or Journey, and as much as $1,500 on a Ram pickup.

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Toyota Retains Large Incentive Advantage

Only Honda spends less attracting shoppers; others far more.

by on Apr.02, 2010

Pedals, smeddles, Toyota moves metal as well as any automaker and at far less cost.

For every $500 that Toyota offers in incentives, other automakers have to counter with incentives ranging from $420 to more than $3,000 to generate the same consideration levels among new car shoppers, according to a report from CNW Research.

The data are for equivalent cars among brands.

The study was conducted during the first quarter of 2010 when Toyota unintended acceleration woes dominated national news coverage, shows that with the exception of Honda, major automakers still lack the innate advantage that Toyota’s reputation has among new car buyers.

During March, Toyota, helped be record level incentives, saw sales rebound to pre-recall levels. About 40% of Toyota buyers came from other makers last month.

Among the big six makers in U.S. sales, Honda retained its consideration advantage, since it only has to spend $425 to Toyota’s $500, continuing a Honda edge, varying from $325 to $475,  that has existed for a decade, according to CNW.

Chrysler was at the other end of the scale, needing $3,100, an all time high for the decade.

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Incentive Equivalent Big Six

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Toyota 500 500 500 500 500 500 500 500 500 500 500
GM 1,950 2,100 2,075 2,150 1,975 1,850 1,125 1,175 1,500 2,000 1,750
Ford 1,550 1,475 1,550 1,575 1,525 1,375 1,525 1,575 1,500 1,250 950
Chrysler 1,750 1,975 1,650 1,525 1,075 1,525 1,775 2,050 2,275 2,675 3,100
Nissan 1,275 1,350 1,150 1,025 875 900 1,025 1,050 1,050 1,075 800
Honda 350 325 325 375 350 425 475 450 425 450 425
Source: CNW Research. Calendar Years, in U.S. dollars. The ratio is Toyota $500 : Other Brand. 2010 data are Q1

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Chrysler Rolls Out Big Incentives

Maker hopes to end ongoing sales slide.

by on Nov.20, 2009

Chrysler is offering up to $5,500 cash back on the Ram 1500 pickup, and big incentives on the rest of its line-up in an effort to reduce foundering sales.

Chrysler is offering up to $5,500 cash back on the Ram 1500 pickup, and big incentives on the rest of its line-up in an effort to reduce foundering sales.

Desperation is setting in at Chrysler, one of the few automakers to see sales fall yet again, last month.  The automaker has announced plans to step up incentives that will, on some models, yield consumers cash-back savings of as much as $5,500.

Halting the sales slide will be critical, according to industry insiders, if the smallest of the domestic makers hopes to pull off the dramatic turnaround outlined by new CEO Sergio Marchionne, earlier this month.  The Italian executive said Chrysler not only hopes to be back in the black, on an operating basis, in 2010, but that it plans to recover roughly five points of market share during the newly-announced, 5-year recovery plan.

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While General Motors, which also emerged from bankruptcy over the summer, posted a 4.7% sales increase for October, Chrysler’s numbers were off a painful 30.4%.  For the first 10 months of 2009, its sales were down 39%.

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Credit Union Members Can Save Thousands on Latest Chrysler Group Vehicle Incentives

Preferred pricing and low interest rates add up.

by on Nov.04, 2009

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More than 2,000 credit unions in all 50 states are promoting the “Invest in America” discounts.

America’s credit unions are offering new discounts on Chrysler Group vehicles through the “Invest in America” program. By offering “Affiliate Rewards” to credit union members and knowing the loyalty that credit union members have toward domestic vehicles, the partnership is expected to once again match members with Chrysler’s line of vehicles.

Credit union members will receive preferred pricing on all 2009 Chrysler, Jeep, Dodge and Ram Truck vehicles and some 2010 vehicles. Click here for more information.

More than 2,000 credit unions in all 50 states have been promoting the “Invest in America” discounts. These are, it is claimed, driving members back to the domestic automakers.
“As ‘Invest in America’ sales pass 200,000 vehicles, research shows that credit union members are increasingly coming back to the domestic brands,” said David Adams, CUcorp CEO (sic).

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