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Chrysler U.S. Sales Plummet 25% in November

More incentives added as Fiat-controlled maker struggles with product lines that are wildly out of sync with the market.

by on Dec.01, 2009

Bye, bye PentaStar?

It's going to take much more than a new logo.

Chrysler Group today reported a sales decline of 25% in November compared to what was also depressed month last year.

The company pointed out, however, that the Group’s market share increased slightly to 8.4% compared to October, based on a projected 11.0 million Seasonally Adjusted Annual Selling Rate (SAAR).

The Chrysler Sebring Sedan, Dodge Avenger, Dodge Journey and Dodge Grand Caravan all reported year-over-year sales increases.

However, car sales dropped 48% year-to-date and truck declined 24% in an overall market that is down roughly 24%. The flagship Chrysler brand declined 50%

The company has extended its sales incentives in an attempt to stop an industry-leading decline

(more…)

Chrysler Group September 2009 Sales Drop 42%

Fiat-controlled company predicts "challenging" balance of year.

by on Oct.01, 2009

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Now "special lease rates" on the Grand Caravan.

Chrysler Group LLC reported total U.S. sales of 62,197 units, a decrease of 42% compared with September 2008. The company finished the month with 138,456 units in inventory, representing a 56-day supply. Inventory is down 64% versus September 2008 when it totaled 381,365 units.

Overall industry sales figures for September are projected to come in at an estimated 9.4 million SAAR because of the payback from the CARS, aka Clunkers program that expired last month and clearly pulled ahead sales.

“While we had some bright spots in September, it was still a challenging sales environment for the industry,” said Peter Fong, President and Chief Executive Officer–Chrysler Brand and Lead Executive for the Sales Organization, Chrysler Group LLC.

“Low inventories of popular models at the start of the month hampered Chrysler, Jeep and Dodge sales, however, the company responded with increased production. The company finished the month with increased market share compared with August 2009,” Fong said.

Incentives
In October, Chrysler, Jeep and Dodge dealers continue to offer “competitive” lease rates on all 2010 model year vehicles.

“Consumers are responding to Chrysler Group’s return to leasing, appreciating the flexibility this financing option gives them,” said Steven Beahm, Vice President–Sales Organization, Chrysler Group LLC. “

Featured vehicles with special lease rates through Nov. 2, 2009 are:
• Chrysler Town & Country
• Dodge Grand Caravan, Nitro and Journey
• Jeep Liberty

2010 Model Year Chrysler Vehicles:
Beginning today, the Chrysler brand offers consumers a variety of financing options. On select 2010 models, consumers can choose zero percent financing for up to 36 months through GMAC Financial Services plus consumer cash of up to $1,000, or they can choose consumer cash of up to $2,000. “Attractive” financing rates also are available through GMAC Financial Services on all 2010 model year Chrysler vehicles.

2010 Model Year Dodge Vehicles:
On select 2010 model Dodge vehicles, consumer cash of up to $2,000 or “attractive” financing rates through GMAC Financial Services on all 2010 model Dodge vehicles are available effective today.

2010 Model Year Jeep Vehicles:
Beginning today, the Jeep brand is offering consumers a variety of financing options on select 2010 model year Jeep vehicles. Options include zero percent financing for up to 36 months through GMAC Financial Services plus consumer cash of up to $1,000, or consumer cash of up to $3,000. “Attractive” financing rates through GMAC Financial Services also are available on all 2010 model year Jeep vehicles.

Current Jeep vehicle owners also are eligible for $1,000 Owner Loyalty Bonus Cash available to use toward the purchase or lease of select 2009 and 2010 model year vehicles.

2009 Model Year Vehicles:
Chrysler Group is offering zero percent financing for up to 72 months through GMAC Financial Services or up to $4,500 consumer cash on select 2009 model year Chrysler, Jeep and Dodge vehicles.

The above incentives are valid October 1 through November 2, 2009.