Even though Chrysler Group emerged from bankruptcy early last month, its June sales results continued the trend that ultimately forced the liquidation of the Old Chrysler organization. The ongoing shift of buyers away from trucks and truck-derived vehicles has left it on the wrong side of the supply curve.
Overall in June, Chrysler Group sales declined to 68,297 vehicles, a decrease of 42% compared with June 2008, while the market is down on average 37%. It was the largest decline among the major automakers.
Particularly worrisome is continuing weakness in car sales. They are off 58% year-to-date, compared to a 40% drop in truck sales, which is also troubling. From a volume point of view, Chrysler Group is really a two-trick pony — minivans, the Town & Country and Caravan, and the Ram pick-up truck.
The groups’ passenger car lineup is severely challenged to attract customers and show growth in the most popular areas of the market that — with the exception of GM and Ford full-size pickup trucks — is comprised entirely of mid-size to sub-compact car or car-based offerings.
Take a look at the Top Ten selling car models for June.
The Top Ten volume comes from such formidable, well-established models as the Toyota Camry and Corolla, Honda Civic and Accord, Nissan Altima, and to a lesser extent, the Ford Fusion and Escape, and the Chevrolet Impala. Chrysler just doesn’t play in this league.