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Chrysler Courts Potential Fiat Dealers

Four hundred dealers invited to submit proposals to sell Fiats.

by on Aug.30, 2010

Select dealers will sell the Fiat 500 later this year.

Looking to establish 165 Fiat showrooms in the U.S. by the end of the year, Chrysler hosted select Chrysler Group dealers interested in selling the Italian cars at a meeting Monday.

Fiat, which controls Chrysler after the U.S. automaker’s 2009 bankruptcy, wants to establish its dealerships in metropolitan areas chosen for their high concentrations of small-car registrations.

Just dealin'!

The dealers were asked to submit proposals for the new franchises by Sept. 22. Chrysler expects to name those chosen for Fiat franchises in the fourth quarter.

“The Fiat brand offers our dealers the opportunity to be part of a unique experience,” said Laura Soave, head of Fiat Brand North America. “Our dealers will be able to interact with a group of individuals that are not part of their current customer base. These are individuals interested in Italian automotive design coupled with fuel efficient technology.”