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Chrysler Chief Eyes More Product

$450 mil invested to expand flexibility at key plant.

by on Dec.07, 2010

Originally slated for closure, Chrysler's Sterling Heights Assembly Plant could now be critical to the maker's revival.

Chrysler Group’s $450 million investment in a new paint shop at a Michigan assembly line will permit the plant to build several different models, not just compact cars, CEO Sergio Marchionne told reporters.

“There is going to be a whole new level of flexibility,” Marchionne said, enabling the plant to build a variety of products beyond what rolls out of the Sterling Heights Assembly Plant today.

Originally considered unnecessary as part of Chrysler’s revival plan, the facility has more than just gotten a reprieve, as the Italian executive made clear during a Tuesday visit.

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“Today is a historic day for this facility. Not more than 18 months ago, it was slated to close at the end of this year,” Marchionne said. “Now, this plant will not only remain open beyond 2012 and retain jobs, but with the help of the State of Michigan and the City of Sterling Heights, we will make a significant investment in this facility to make it competitive with the best in the industry.