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Chrysler Going Hip-Hop with 8-Mile Edition Sedan

Second special edition to honor Motown.

by on Oct.15, 2012

Eminem's iconic movie 8 Mile will be honored with a special edition of the Chrysler 200 sedan.

Chrysler is taking its “Imported from Detroit” campaign a step further with two special edition sedans planned to celebrate the Motor City’s musical heritage.

The maker will release a special version of the 200 sedan – which received its big send-off during a 2011 Super Bowl commercial starring rapper Eminem – designed to honor the 10th anniversary of the release of the iconic hip-hop movie, “8 Mile.”

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A second special edition, this one based on the bigger Chrysler 300, will be tied to the release of the new Broadway show, “Motown: The Musical,” the maker’s global marketing chief Olivier Francois revealed during an interview with the Detroit News.

“We needed to give Detroit credit for what it really does stand for,” said the 51-year-old French-born executive who took over marketing operations for Chrysler as the U.S. maker became part of a Euro-American alliance with Fiat SpA.

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Spy Shots: 2010? Dodge EV

Will Chrysler’s little battery-roadster be its first EV to charge into the market?

by on May.18, 2009

These are the first shots we've seen of an undisguised Dodge EV, suggesting the 2-seater could be getting readied for a launch as early as 2010.

These are the first shots we've seen of an undisguised Dodge EV, suggesting the 2-seater could be getting readied for a launch as early as 2010.

Chrysler is getting charged up about electric vehicles.  In a surprise move, last year, the ailing American automaker rolled out a trio of battery-powered vehicles that it announced would go into production during the coming decade.  Vice Chairman Jim Press has since said that one of them is set to debut as early as 2010.  But which one?

Would it be the Jeep EV, a modified version of the Dodge Wrangler?  Or perhaps the Chrysler EV, which starts out as a Town & Country minivan?  Both of these products fit into the Plug-in Hybrid – or, if you prefer, the extended-range electric – category, since they use a combination of lithium-ion batteries and an electric motor drive system paired with a conventional gasoline engine.

Well, if what we saw rolling down Woodward Ave., Detroit’s main drag, this past weekend, is any indication, the ailing automaker is getting ready to make a move with the third of its EV trio, the little Dodge EV.  The sexy little 2-seater fits into the pure battery car category.  If the basic design looks familiar, that’s because it starts out as a Lotus Europa modified to accept a lithium-ion battery pack, electric motor and computer control system. (more…)