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Chrysler Reinvents Itself with Next-gen 200 Sedan

Got their mojo rising.

by on Jan.13, 2014

Chrysler will offer both sporty 200S and more sophisticated 200C versions of the new midsize sedan.

Few cars have been more closely tied to an automotive turnaround than the Chrysler 200, the midsize model giving some desperately needed momentum to the smallest of the Detroit makers when it was launched with the help of an unusual, two-minute commercial during the 2011 Super Bowl featuring rapper Eminem.

But while the current Chrysler 200 has certainly fared better than the unloved Sebring model it replaced, it’s little more than an afterthought in a market segment Chrysler Brand President Al Gardner describes as “brutal.” It takes a lot to go up against such powerhouses as the Ford Fusion, Honda Accord and Toyota Camry.

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But while the current Chrysler sedan isn’t quite there, the maker is betting it can challenge the established order with the all-new model making its debut at the North American International Auto Show.

And bet is probably the right word considering Chrysler is investing more than $1 billion to bring the new sedan to market, including not just the cost of product development but the money being spent to upgrade the suburban Detroit plant that will assemble the new Chrysler 200.


Marchionne: Chrysler Will Get Two “People-Movers,” but Only One Minivan

Maker will respond to shifting market with 2015 roll-out.

by on Jan.17, 2013

The Chrysler Town & Country may end its long run in 2014, when one of the maker's two minivans is expected to get a radical makeover.

The company that invented the modern minivan still sees a place for “people carriers” in its line-up, but only one will be the classic soccer mom-mobile, according to Chrysler CEO Sergio Marchionne.

The maker currently has two models, the Chrysler Town & Country and Dodge Grand Caravan, that will continue in production through at least 2014, but it has been sending mixed signals about whether they will both remain in the line-up going forward as sales continue to tumble, buyers looking for hipper alternatives. Now, it appears, only one will remain, the other brand getting an alternative approach.

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“People grow out of minivans,” Marchionne concluded during a meeting with reporters at the North American International Auto Show. The challenge is to find an alternative that can maintain its appeal – something Chrysler thinks it may have come up with.


Dodge Dart GT Coming to NAIAS

Still higher performance model may follow.

by on Jan.09, 2013

Dodge expands the Dart line-up with the new GT.

The Dodge Dart was introduced less than a year ago but Chrysler Group is already looking at ways to extend the brand by offering clever variations of the car, which the company says is finding a market despite a seemingly slow start.

Dodge plans to bring back a sporty version of the compact line originally introduced a half century ago, launching the 2013 Dart GT model during the North American International Auto Show in Detroit next week.

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The decision to preview the Dart GT ahead of the NAIAS also indicates Chrysler chief Sergio Marchionne’s determination to make a success of the Dart program, which is the first Chrysler product to be based on a platform jointly developed with Italian ally Fiat SpA.


Mopar Plans High-Profile Presence at NAIAS

Parts division will share spotlight with new Dodge Dart.

by on Jan.02, 2012

Mopar will introduce the 590-horsepower Dodge Charger Redline at next week's Detroit Auto Show.

It’s going to be a big week for Chrysler when the auto show rolls into Detroit next week, the spotlight shining bright on the all-new Dodge Dart – the first product based on the new global platform the U.S. maker has developed with its Italian partner Fiat.

But there’ll be more big news coming out of the resurgent U.S. maker at the North American International Auto Show, the Mopar brand stepping out with two special show cars: the Chrysler 200 Super S, and the Dodge Charger Redline.

“The Super S is Mopar’s interpretation of the Chrysler 200,” explains Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand.

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It features such details as a large chin spoiler, satin chrome fog light surrounds and grille surround, a gloss black upper grille, new side sills, black chrome badges and gray or hyper black” 18-inch “S” alloy wheels.

From the rear, the Stage One kit adds a new trunk lid spoiler, satin chrome light bar and matte black lower diffuser.


Chrysler dives below the radar at Detroit show.

No fancy news events at the NAIAS; in fact no events at all.

by on Dec.23, 2009

Chrysler has a history of staging wild news events at the NAIAS. This year the automaker will be a no-show during press days.

Chrysler Group LLC has confirmed that it won’t host a press conference at the 2010 North American International Auto Show

Chrysler Group traditionally has used the annual Detroit Auto Show for some eye-catching – and expensive stunts – such as dropping a new Ram pickup from the Cobo Hall ceiling, smashing Jeeps through the conference center’s plate glass windows, staging a skit with leaping minivans and even, two years ago, staging a fake cattle drive, complete with cowboys, up busy Washington Boulevard, outside the exhibit hall.

Even in early 2009 when the company was living on federal aid, the company managed to display an array of high-tech concept cars driven by batteries instead of internal combustion engine.

For the first time ever, Chrysler does not plan to hold any kind of press event at the upcoming Detroit Show, spokesman Rick Deneau said.

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“We are not going to have a press conference,” Deneau confirmed. “We wanted to be respectful of everyone’s time. Mr. Marchionne is a very practical guy.  We didn’t have anything to show,” he said, referring to Sergio Marchionne, Chrysler’s new chief executive officer.