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Chrysler 200 Name Will Have a Short Shelf-Life

Replacement model likely to get all-new nameplate.

by on Jun.24, 2011

The Chrysler 200 nameplate may not be around long.

The Chrysler 200 may have gotten an inspired start with an advertising campaign featuring rapper Eminem, but apparently the new nameplate is going to have a very short shelf life, has learned.

Chrysler executives recently picked some new names for the next-generation models that will roll out of the company’s assembly plant in Sterling Heights, Michigan, where the 200 sedan and convertible are currently assembled.

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The designs for the new C/D-sized cars, (compact in lay terms), which will be based on architecture from Fiat, have been frozen for some time and the names were finalized within the past week, suggesting Chrysler is completing plans for launching the new vehicles in roughly the next nine months or so.