The only domestic automaker to gain market share in 2012, Chrysler is betting it will need a new product blitz to keep its momentum going.
And it has plenty of new cars, trucks and crossovers on the drawing board – 47 all-new or significantly refreshed models coming to market over the next four years, according to CEO Sergio Marchionne, including six from the Italian Alfa Romeo brand which is scheduled to make its return to the U.S. market late in 2013.
“We are overspending, and we understand this. But we are doing this with a very clear agenda and a very clear intent,” Marchionne said during a conference call with analysts and reporters. “We’ve earned a lot of goodwill by providing a dramatic improvement in the quality of our products and by launching what we have launched. I still think that we need to continue to pound the ground.”