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Chrysler 700 Concept Tests Minivan Alternatives

Getting people back into people-movers.

by on Jan.11, 2012

The Chrysler 700 concept hints at a radically different approach from the company that invented the modern people-mover.

They’re the vehicles Americans love to hate.  Few automotive products do their job more efficiently than the minivan.  Yet they’re much maligned and have become something that even the most dedicated soccer mom is likely to trade in as soon as the kids are old enough.  So, the once huge minivan market segment has shrunk to near-irrelevance.

Is it ultimately doomed to disappear? Unlike, industry analysts suggest, though few expects sales to recover significantly – at least not without the sort of breakthrough that helped launch the original minivan boom when Chrysler rolled out its first offerings in the mid-1980s.

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The maker, which has suffered an especially sharp decline in recent years, is hoping to find a way to recover its past glory and rolled out an extreme design, dubbed the Chrysler 700, that could point the way to a very different look for the future.