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Posts Tagged ‘chrysler 300 srt8’

Is Chrysler’s SRT Brand Awesome or Anachronism?

TheDetroitBureau takes a closer look.

by on Jul.19, 2011

Is the Challeger SRT8 392, with its new 6.4-liter V8. awesome or just an anachronism?

Chrysler has brought performance back in a big way with its SRT brand, launching four new models—the 2012 Dodge Challenger SRT8 392, the 2012 Dodge Charger SRT8, the 2012 Chrysler 300 SRT8, and the 2012 Jeep Grand Cherokee SRT8—but can the company bank on it?

Is SRT awesome or just an anachronism?

As SRT brand CEO told last week, the company believes that there’s a business case for large performance cars, and that these vehicles bring buyers into showrooms, and many of those buyers end up buying cars like the Dodge Avenger and Chrysler 200.

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In theory, halo cars have always drawn customers into showrooms and auto show displays, and car enthusiasts love them. But in order for halo cars to do more than just attract eyeballs, the rest of the lineup has to be great, as well.


Chrysler Re-launching SRT Performance Brand

Redefining the muscle car for $4 gas.

by on Jul.15, 2011

Ralph Gilles with the Dodge Challenger SRT-8.

While fuel prices may be hovering near record levels, there’s plenty of demand for performance – or so Chrysler is betting as it readies the ambitious re-launch of its SRT brand.

The make is rolling out four new SRT models that have been equipped with a new 6.4-liter hemi-engine that delivers not only better performance but also markedly improved fuel economy compared to the old Chrysler 6.1-liter Hemi.

The engine in each of the cars has been equipped with cylinder de-activation technology that Chrysler claims can boost mileage by as much as 25%, while upgraded vehicle dynamics, performance-oriented brakes and race-inspired seats – as well as a new high-end sound system – should appeal to traditional muscle can fans.

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The 6.4-liter Hemi V8 produces 470 horsepower and 470 lb-ft of torque and can propel the SRT versions of the Dodge Challenger , Dodge Charger and Chrysler 300 to top speeds of 175 mph. The SRT version of the Jeep Grand Cherokee with its 20-inch, highly stylized wheels – designed to show off the new Brembo brakes – tops out at “only” 165 miles per hour after the vehicle’s ground clearance was reduced by an inch to make the SRT SUV more aerodynamic.


Chrysler Revives SRT Performance Brand with Three New Models Coming

Gilles named new SRT chief in management shake-up.

by on Jun.08, 2011

The new Dodge Charger SRT8 will be part of a revived, standalone performance brand.

Who says performance cars are dead in an era of $4 gas? Not Chrysler, it seems.  The maker is bringing back the SRT brand and plans to start expanding its line-up later this year.

Ralph Gilles, who had been serving as CEO of the Dodge division, will now serve as brand boss for SRT – which is short for Street and Racing Technology.  Gilles will continue in his dual role as Chrysler’s design director.

The move is just one in a series of senior executive management changes.

The SRT brand originally appeared in 2002, when the Detroit maker announced it would “create a line of industry-leading performance vehicles and parts.”  It was a time when performance products were making a comeback, and Chrysler began putting out SRT versions of a wide range of products.  But, in recent years, as fuel prices began to soar and the market shifted from muscle to mileage.


At the moment, there is only one SRT model in the entire Chrysler line-up, the 2011 Dodge Challenger.  But for 2012, the company will add three more: a Jeep Grand Cherokee SRT8, a Dodge Charger SRT8 and a Chrysler 300 SRT8.


First Look: Chrysler 300C SRT8 and 300 Executive Series

More power, more style.

by on Apr.21, 2011

The Chrysler 300 Executive Series and Chrysler 300 SRT8 make their New York Auto Show World Debut.

Chrysler likes to say that its products are “imported from Detroit,” and the company is backing up that statement by producing new versions of the redesigned 300C flagship sedan that hark back to the city’s muscle car days.

The 300C SRT8 follows the formula of other SRT* models in the Chrysler and Dodge portfolio—add a honkin’ engine and some evil-looking styling cues.

The big motor under the hood in this case is a 6.4-liter Hemi V-8 that makes 465 horsepower and 465 lb-ft of torque. All that power is directed to the rear wheels via a 5-speed automatic transmission, which gains paddle-mounted shifters.

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Chrysler is attempting to alleviate fuel-economy concerns by giving the SRT8 a cylinder-deactivation system. An adaptive-damping suspension with “Auto” and “Sport” modes exists to give the car sporty handling characteristics. The Brembo brakes consist of 14.2-inch (front) and 13.8-inch (rear) rotors with four-piston calipers.