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Chrysler Dropping Convertible 200 – But Ragtops Live On

Ragtops shift to sporty, high-line model segments.

by on Mar.18, 2014

Chrysler has no plans to add a convertible version of the new 2015 200 sedan.

Convertibles have been part of the model mix at Chrysler ever since the mid-1980s when then-Chairman Lee Iacocca re-introduced the Chrysler LeBaron. And it lived on in the later Sebring model — which itself was renamed the Chrysler 200 a few years back. But as Fiat Chrysler Automobiles gets ready to launch its new Chrysler 200, the “D-segment” convertible is going away, with no plans to replace it, the maker confirms.

“We built the last (Chrysler 200 convertible) in October,” Andy Love, senior manager for the Chrysler brand and the Chrysler 200, told TheDetroitBureau.com. “Dealers still have some stock so we’re still going to be selling them,” he added, but once the old model runs out there’ll be no 200 convertible to follow.

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Love explained that the ragtop segment is steadily shrinking.  The days when manufacturers automatically included a convertible version of their midsize and compact models is rapidly coming to an end.  That doesn’t mean the convertible is going away, it’s just shifting to sportier and more luxurious product segments.

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First Look Chrysler 200 S and 200 S Convertible

Debut scheduled for NY Auto Show.

by on Apr.19, 2011

A first look at the Chrysler 200 S sedan and convertible.

We’re not sure where Eminem is, but Chrysler is giving us a sneak peek at the two new versions of the compact 200 that will making their debut at the New York Auto Show later this week.

The sedan, which got a huge send-up with the rapper’s lengthy 2011 Super Bowl commercial, is competing in a tough segment of the market, so Chrysler is hoping to increase its appeal by adding a drop-top as well as an all-new sport edition.

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The Chrysler 200 S ushers in an all-new sporty designation that we’ll also see later this year on the bigger Chrysler 300 sedan.

The S-trimmed 200 gets some subtle but distinctive design tweaks, starting with an S-specific winged Chrysler badge, as well as a distinctive headlamp with black background and body-colored door handles and mirrors.  The car also sits on specially designed 18-inch wheels and tires.

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First Look: Chrysler 200 Convertible

Image leak forces maker to reveal model early.

by on Jan.18, 2011

Chrysler's new 200 convertible will reach showrooms by spring.

The lackluster Chrysler Sebring Convertible is about to get a wee bit more stylish replacement.  The maker has officially released the first pictures of an all-new Chrysler 200 Convertible, which will go into production later this year.

Versions of both the 200 sedan and ragtop will make their debut, meanwhile, under the Lancia badge, in March, at the annual Geneva Motor Show.

Significantly redesigned, the 200 sedan was launched last year.  (Click Here for TheDetroitBureau.com’s review.) But the maker was holding back on word of the convertible until an upcoming auto show preview.  At least that’s what it had planned until photos were unofficially leaked out to some Web outlets.

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That forced Chrysler to put out an official press release – and to trigger an angry outburst by photographer Webb Bland, who declared it “infuriating,” on his Facebook page, that “five weeks of careful planning and logistics (were) destroyed in an instant…by one lone, misguided idiot.”

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Chrysler Keeping Convertible In The Line-Up

200 Ragtop part of full-line revamping for struggling brand.

by on Nov.17, 2010

Picture me topless, now that Chrysler confirms a ragtop version of the 2011 Chrysler 200 is coming.

Chrysler has confirmed plans for a revamped convertible, which will appear next spring under the Chrysler 200 nameplate.

The decision to offer a ragtop version of the new 200 line shows the maker thought there was too much pent-up demand to wait for a new generation of mid-sized cars that are to be based on a platform supplied by Fiat, the U.S. maker’s Italian partner.

The Fiat-based versions of the Dodge Avenger and Chrysler 200 will be available by early 2012, however – a full  year earlier than anticipated in the original transformation plan the company rolled out more than a year ago, CEO Sergio Marchionne confirmed recently.

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Despite moving up the date for the Chrysler brand’s midsize replacement, Chrysler plans to go ahead with the launch of the Chrysler 200 next spring, officials said this week.

“It will also be the only convertible on the market (in its segment) with four seats,” said Chrysler spokesman Rick Deneau.

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