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Hyundai Reveals New Genesis G90 Flagship

Rendering closely resembles Vision-G concept.

by on Nov.10, 2015

The Genesis G90 will replace the current Hyundai Equus and top the new luxury brand's line-up.

Think of it as “déjà vu all over again,” or so the late Yogi Berra might have put it.

Hyundai is offering a first look at what the flagship of its new Genesis luxury brand will look like and, it seems, the G90 sedan will look a lot like the Vision-G concept that the maker rolled out for the Pebble Beach Concours d’Elegance last August.

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Also to be known as the G900 in the Korean market, the sedan “will deliver a concept of ‘New Luxury’ to our customers,” promised Hyundai R&D chief Woong-Chul Yang. “The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”

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In the Beginning – How the New Genesis Brand Will Get Off the Ground

Shared dealers, but a unique dealer experience.

by on Nov.05, 2015

Hyundai's US design chief Chris Chapman with the HCD-16 Vision G Coupe concept.

When the new Genesis luxury brand debuts next year, parent Hyundai Motor Co. will introduce it in a careful series of steps, the details of some yet to be worked out, according to insiders and well-informed industry observers.

Only two product lines will be ready at first, both based on Hyundai’s existing, high-end products. And while they will get new names and badges, they will continue to be sold within the confines of existing dealerships, rather than from fancy new showrooms, a move that could significantly reduce Hyundai’s initial cash outlay.

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But in the years that follow, Genesis will begin to receive an assortment of new products, and will see a focus on new sales and service techniques designed to differentiate the new luxury brand from more established competitors from the U.S., Europe and Japan, sources agree.

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Hyundai Vision G Concept Hints of Radical Shift for Next Equus Sedan

Big show car also could return as new premium coupe.

by on Aug.12, 2015

The Hyundai HCD-16 Vision G Coupe concept makes its debut in LA before heading to Pebble Beach.

When Hyundai launched its big Equus a few years back, it took a relatively conservative approach to styling in its bid to take on such premium luxury models as the Mercedes-Benz S-Class and BMW 7-Series. Expect to see it shift into a more radical gear going forward, at least if the new Hyundai HCD-16 Vision G Coupe Concept is any indication.

Making its debut a few days ahead of the annual Pebble Beach Concours d’Elegance, the Vision G pushes the luxury design envelope much as the last-generation Hyundai Sonata took things to the extreme in the mainstream, midsize luxury sedan segment. And while there are no plans to put the show car into production, senior Hyundai officials confirmed to TheDetroitBureau.com that signature styling “cues” will reappear on the next-gen Equus when it is redesigned in the next several years.

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“You’re not wrong,” when asked if the concept is a forerunner of the Equus replacement, said Peter Schreyer, the director of styling, and one of three presidents, for both the Hyundai and sibling Kia brands. The Vision G “carries a lot of DNA of our future direction.”

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Hyundai HCD-14 Reveals New Design Direction

From concept to production with next-gen Genesis.

by on Jan.14, 2013

The new Hyundai HCD-14 Concept will have a strong influence on the design of the next-gen Genesis sedan.

Few automotive brands have delivered more surprises than Hyundai.

At the Detroit Auto Show on Monday, the automaker once again threw out a concept that shakes up the establishment with the intention of taking its premium offerings to another level.

Hyundai Motor America CEO John Krafcik said that while its HCD-14 Genesis Concept is not the next version of the Genesis sedan, it is a “spiritual guide” for its future premium cars.

Hyundai used a cool movie-style clip highlighting some of the concept’s high-tech features including eye-tracking technology and hand-gesture controls for making phone calls, changing the temperature and choosing music.

“We think it’s once again time to defy convention and delight our premium customers,” Krafcik said.

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No one expected the Korean carmaker to so effectively move up-market with models like the original Genesis sedan and more recent Equus. And now, if the new Hyundai HCD-14 Concept debuting at the 2013 North American International Auto Show is any indication, the maker is going to offer an even more serious challenge to upscale competitors like Lexus, BMW and Mercedes-Benz.

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Hyundai Snatches Design Chief from BMW

Underscores Korean maker’s styling shift.

by on Dec.28, 2011

Long-time BMW designer Chris Chapman will now head Hyundai's California design center.

Hyundai has pulled off a styling coup.  The maker has snatched Christopher Chapman, one of BMW’s more promising designers – to head the Korean maker’s Design Center in Irvine, California.

Chapman replaces Philip Zak, who left Hyundai last spring to rejoin the General Motors’ design staff. In his new position, Chapman will be responsible for new vehicle and concept designs for Hyundai – which has built much of its recent rise on cutting-edge styling with products like the midsize Sonata and compact Elantra.

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“With over 22 years of experience in the industry working on esteemed automotive brands, Chris provides a level of talent that will help further our design portfolio,” said Suk Geun Oh, Head of Design, Senior Executive Vice President Hyundai Design Center.

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