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Posts Tagged ‘china luxury car’

Lincoln Plans to Build All-New SUV in China

New model set to debut by late 2019; would sidestep import tariffs.

by on Mar.13, 2017

Lincoln won't say what product it plans to build in China, but it is expected to be smaller than the Navigator Concept shown in NY last year.

Lincoln plans to develop and launch an all-new SUV model in China by late 2019, the automaker has confirmed, a move that is seen as critical to maintain the rapid growth of Ford Motor Co.’s luxury brand in the booming Asian nation.

The automaker isn’t offering specific details about the planned vehicle, but sources tell TheDetroitBureau.com they expect it will be targeted at the midsize segment and offer three rows of seating. It is likely to become the primary seller in Lincoln’s Chinese line-up, in part by eliminating the 25% tariff on imported automobiles.

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“The move to local production is a key next step in Lincoln’s evolution in China and will complement continued imports from North America,” the automaker said in a statement announcing the new SUV project.

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Cadillac Shifts Focus to China and Beyond

Overseas expansion key to long-term strategy,

by on Mar.08, 2016

Cadillac President Johan de Nysschen plans to add 11 new or updated models by 2020.

While it might still bill itself “the standard of the world,” Cadillac has long been a largely American-focused luxury brand. But as it begins the most aggressive roll-out of new products in its 113-year history, the focus is increasingly shifting overseas.

Though an assault on the European market is on hold, according to Cadillac brand boss Johan de Nysschen, the marque’s future – and, thus, its product strategy – will be increasingly centered on China which is expected to soon become the world’s largest luxury car market.

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“China has to be prioritized,” the South African-born executive stressed during a media drive of the new XT5 crossover-utility vehicle. Developing vehicles that appeal to that country’s increasingly affluent buyers must be “our primary mission.”

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