A New Year and an old promise. Once again, China’s BYD says it is ready to finally enter the U.S. market. It’s the same thing the maker has been claiming since showing off its products at the North American International Auto Show in 2010. But while the company will be notably absent from the Detroit show this year, a senior executive claims it is finally ready to make the jump across the Pacific.
The Chinese maker, which has the backing of U.S. mega-investor Warren Buffett’s Berkshire Hathaway, plans to introduce four models into the U.S. by the end of 2015, according to Stella Li, who oversees operations in the States.
But don’t expect the maker to simply come in and undercut the competition, notably “value-priced” brands like Hyundai and Kia, she told the Bloomberg News Service.
“BYD has become more fashionable and we have improved our design and safety. We don’t want to compete on price anymore, but on quality and innovation,” Li said, during an interview of Shenzhen, China.