While it hasn’t been around all that long, its short history hasn’t stopped Qoros from trying to imagine what it could be like in the not-too-distant future. And if the maker’s new Qoros 9 Concept is any indication, it expects to be targeting the fast-growing Chinese luxury car market.
Qoros debuted barely a year ago as a joint venture between China’s Chery Automobile and the conglomerate Israel Corp. The two partners have made it clear that they view Qoros as a global manufacturer, and one that won’t follow the typical pattern for emerging Asian makers, targeting the low end with cheap econoboxes.
The Qoros 9 is billed as a possible flagship sedan that could come to market by 2020 and, at least visually, it has all the right cues, such as the long nose and coupe-like roofline that flows into a tall, short deck, as well as a high beltline and Xenon lamps framed by LED accent lights. The tail, meanwhile, features a semi-circular LED lamp assembly that focuses the eye on an oversized “Q” logo.