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Daimler Redoubling Efforts to Make up Lost Ground in China

German maker spending $2.7 billion to catch rivals.

by on Aug.29, 2013

Daimler's China chief, Hubertus Troska, recently laid out the company's plans to grow sales in China.

Daimler AG, in a bold effort to catch its German rivals Audi and BMW, plans to sink $2.7 billion in China, starting with a new plant.

The plant is scheduled for completion as early as 2014 and will help Daimler double China production to more than 200,000 units a year, according to Hubertus Troska, who was appointed last fall to reorganize the company’s China operations. Since then, he merged the company’s two distribution arms in China and set up a support unit to coordinate marketing, sales and training initiatives in the country.

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China is set to become Daimler’s largest market as soon as 2015, Troska said. (more…)