It’s common for automakers to start fielding fleets of new models in the months before launch and ask company employees for feedback that might uncover problems or improve marketing efforts. But with the launch of one of its most critical new products in decades, General Motors is turning to a panel of 15 consumers to test-drive the 2011 Chevrolet Volt.
The 15 electric vehicle “advocates” and “enthusiasts” on the new “Customer Advisory Board” will each get a Volt to drive, starting next month. The 3-month tests will continue through December, about when the first of Chevy’s extended-range electric vehicles begin to roll into dealers in a select group of initial launch markets.
“We are eager to learn as much as we can from potential customers about their experience with the Volt. We want to know their thoughts, impressions, and perceptions,” said the Volt’s marketing director, Tony DiSalle, in a release.