A couple of days ago an internal GM memo was sent to Chevrolet employees asking them to remember the importance of “consistency” while communicating the popular brand, which is deeply embedded in the U.S. car culture.
However, it’s also global branding issue since Chevy has annual sales of more than 3.5 million vehicles in 130 countries. Yes, see the U.S.A. in your Chevrolet describes where most of the sales occur.
A brouhaha arose when the memo leaked in the New York Times, and the web world erupted in its full non-thinking way. (more…)